Channel Experience Manager (Contract)
Company: PlayStation Global
Location: Ontario
Posted on: January 27, 2023
Job Description:
Channel Experience Manager (Contract*)
Greater Toronto Area (office Mississauga)
*Please note, this is a temporary position. The length of contract
is 1 year with the possibility of an extension.This position will
also require onsite work at the Mississauga offices.
Role Overview:
Responsible for all Trade Marketing expertise and activity in the
territory. Collaborating with Commercial managers to negotiate and
agree strategies with retailers by managing the planning,
implementation and maximization of the value of retailers' trade
marketing activities, paid media and our Marketing assets to
increase revenue (inc. Device Lifetime Value, Digital @ Retail and
product awareness) and ROI.
What you'll be doing:
- Liaise with Commercial Managers to understand challenges, goals
and gaps in knowledge/expertise
- Develop and agree Trade marketing strategies and plans (POS,
Co-Op, use of owned media, field merchandising etc) with Commercial
Managers to support retailer goals, revenue growth inc. D@R (based
on expertise, best practice and ROI analysis)
- Collaborate with Marketing and Commercial managers to prepare
and deliver presentations to retailers on products and
strategies
- Support execution of Trade Marketing strategies by working
directly with retailers
- Work closely with internal channel experience project
management team to drive creative, production and implementation of
retail activities including digital, print and interactive
executions
- Make recommendations to Commercial Managers on how to improve
the consumer journey (omnichannel - in-store and online) to
increase revenue, DLTV, D@R and product awareness
- Manage budgets for Trade Marketing Business Operations costs
(inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer
media & space, experiential, retailer events, staff competitions,
training etc)
- Manage relationships with third parties relating to trade
marketing activations
- Represent local market(s), provide feedback, share best
practices and provide updates on local plans at regional
level
- Liaise with retailer Marketing teams (and our local marketing
team) to share visibility on marketing plans
What we're looking for:
- Customer journey expertise (omnichannel inc. online &
in-store)
- Trade Marketing expertise
- Project, stakeholder and budget management
- Communication & Collaboration
- Time & priority management
- Understanding of other Marketing channels (inc. social media,
On-line advertising etc.)
Roles they will work with:
- Collaborating to Commercial managers
- Report to Commercial planning manager
- Liaise with suppliers (inc. field merchandising), retailers,
third party publishers
- Liaise with Finance, Operations, Business Analysts, Regional
Hub
- Collaborate with Marketing (Marketing Analytics manager, Media,
Campaign management etc.)
- Collaborate with others within Commercial Planning
#LI-SF1
Keywords: PlayStation Global, Ontario , Channel Experience Manager (Contract), Executive , Ontario, California
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