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Channel Experience Manager (Contract)

Company: PlayStation Global
Location: Ontario
Posted on: January 27, 2023

Job Description:

Channel Experience Manager (Contract*)
Greater Toronto Area (office Mississauga)
*Please note, this is a temporary position. The length of contract is 1 year with the possibility of an extension.This position will also require onsite work at the Mississauga offices.
Role Overview:
Responsible for all Trade Marketing expertise and activity in the territory. Collaborating with Commercial managers to negotiate and agree strategies with retailers by managing the planning, implementation and maximization of the value of retailers' trade marketing activities, paid media and our Marketing assets to increase revenue (inc. Device Lifetime Value, Digital @ Retail and product awareness) and ROI.
What you'll be doing:

  • Liaise with Commercial Managers to understand challenges, goals and gaps in knowledge/expertise
  • Develop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Managers to support retailer goals, revenue growth inc. D@R (based on expertise, best practice and ROI analysis)
  • Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
  • Support execution of Trade Marketing strategies by working directly with retailers
  • Work closely with internal channel experience project management team to drive creative, production and implementation of retail activities including digital, print and interactive executions
  • Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, DLTV, D@R and product awareness
  • Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)
  • Manage relationships with third parties relating to trade marketing activations
  • Represent local market(s), provide feedback, share best practices and provide updates on local plans at regional level
  • Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans

    What we're looking for:

    • Customer journey expertise (omnichannel inc. online & in-store)
    • Trade Marketing expertise
    • Project, stakeholder and budget management
    • Communication & Collaboration
    • Time & priority management
    • Understanding of other Marketing channels (inc. social media, On-line advertising etc.)

      Roles they will work with:

      • Collaborating to Commercial managers
      • Report to Commercial planning manager
      • Liaise with suppliers (inc. field merchandising), retailers, third party publishers
      • Liaise with Finance, Operations, Business Analysts, Regional Hub
      • Collaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.)
      • Collaborate with others within Commercial Planning


Keywords: PlayStation Global, Ontario , Channel Experience Manager (Contract), Executive , Ontario, California

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