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Marketing Director

Company: Far Niente Family of Wineries & Vineyards
Location: Ontario
Posted on: November 18, 2022

Job Description:

Creative Director, Marketing - Far Niente Wine Estates

Join our Company which is rich is history and stature

Founded in Oakville, California in 1885 and restored in 1979, Far Niente is consistently recognized as a benchmark producer of Napa Valley Chardonnay and Oakville Estate Cabernet Sauvignon.

Our team is expanding to support our growing portfolio. The Creative Director leads concept development through execution of innovative strategies and the creative guidelines that align to brand equities for our portfolio of wineries.
Contributes to the overall growth, strategic vision, and image of our company, through leadership of a group of internal and external design professionals. As a collaborative thought leader, works closely with key stakeholders and presents creative design rationale.

You will be successful in this role while performing these essential responsibilities:
Conceive and implement concepts, guidelines, and strategies in various creative projects from inception to completion working with both internal and external professionals.
Work collaboratively with key departments to obtain knowledge of their needs and requirements. Lead brainstorming/creative sessions to generate ideas with cross-functional teams.
Works to differentiate our portfolio in the marketplace by staying ahead of the competition and new forms of innovation.
Maintains, translates, and extends the product brand equities' look and feel. Archives, protects, and shares creative brand identity and style guidelines as appropriate.
Leads and motivates internal & external art directors, illustrators, copywriters etc. to maximize outcomes.
Produces best-in-class luxury deliverables including print ads, consumer digital campaigns, printed/digital point-of-sale collateral for DTC & wholesale, educational materials, branded merchandise, and other brand-driven communications materials.
Supports hospitality team across each winery to ensure guest experience is on strategy with all aspects of visual identity & messaging from tasting room music & consumer materials to host scripts and uniforms.
Write and design unique and well-crafted copy that meet our image and storytelling standards. Revise content and presentations, approve/reject ideas, provide feedback to the team.
Leads photo and video shoots in partnership with external production partners, and ensures successful execution and delivery, on-time and on budget.
Takes an active role in brand briefings; effectively accepts and challenges alternate recommendations based on brand creative strategy.
Develops partnerships and collaborations for curated products that can be sold onsite, online or provided as value-add to customers and trade.
Provided expertise to the visual identity of our packaging, and gift box/bag designs. Manage packaging artwork from final approval of design through the printing process, oversee team to maintain asset library and updates to outward facing collateral.
Ensures timely and informative communication takes place between the creative function and business partners.
Delivers professional presentations in a clear, concise, and direct manner that are engaging, visually compelling, persuasive, and supported by a sound rationale and strategy.
Partners with marketing department leadership to establish budgets, timelines and deliverables and ensure adherence to budget restrictions.
Identifies and obtains staff capabilities needed to accomplish objectives.
Oversees quality control, including proofing, reviewing, measuring, and evaluating staff performance, workload, creative output, and project processes.
Manages outside resources, including vendors, photographers, and freelancers.

Our organizational culture is built upon a strong foundation of shared commitments:

Takes ownership of job responsibilities through focus, determination, and attention to detail. Works to elevate the performance of their team.
Works as a member of a highly functioning team. Maintains professional and respectful dialogue with peers to collaboratively identify positive outcome. Communicates regularly and provides support and mentorship.
Displays trust in their actions, having the confidence to know that we are all working for the benefit of each other.
Creates an environment where their team is encouraged to brings forward ideas for improvement and ways to increase efficiency. Is personally open to new ideas, respectful debate and positive change.
Stives to elevate their performance and that of their team. Is nimble to the changing needs and priorities of the organization.
Represents the organization professionally through effective communication and follow through. Serves as a role model for their peers and colleagues, values difference and strives for understanding.
Shows care and responsibility for the resources that have been provided to them and aids in our efforts for social responsibility and being environmentally conscious.
Demonstrates integrity, honesty, and fairness in their interactions, working towards achieving personal achievement rather than public attention.
Assists their team in achieving the best outcomes. Demonstrates pride and provides relevant expectations and accountability.

You will be qualified for this role if you met these requirements:

BS/BA in Advertising, Fine Art, Design, Marketing, or relevant field.
5+ years in a similar capacity
Exemplary interpersonal and leadership skills.
Excellence communication, organization and project management skills.

This is a hybrid office position, but there are some physical requirements, but our large estate requires:
Normal office environment
Ability ascend and descend stairs

More about our Story:

A dedication to winemaking in its highest form, paired with a focus on house style, vineyard ownership, social responsibility and legendary hospitality, has established Far Niente as one of the world's great wine estates and provided the foundation for growth of our other varietals.
Over the years, five exceptional wineries have been proudly added to the Far Niente Family of Wineries and Vineyards: Established in 1989, Dolce is the only American winery dedicated to producing a single late harvest wine. Our second Oakville winery, Nickel & Nickel, focuses on 100-percent varietal, single-vineyard wines from some of Napa Valley s finest vineyard appellations. In 2007, we launched EnRoute, which is committed to crafting focused, textured Pinot Noir from the Russian River Valley. Bella Union specializes in creating a single Cabernet Sauvignon from carefully selected Napa Valley vineyards. And our latest launch, Post and Beam, represents craftsmanship, tradition, legacy and purity in winemaking.

We are an Equal Opportunity Employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.

Keywords: Far Niente Family of Wineries & Vineyards, Ontario , Marketing Director, Executive , Ontario, California

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